LET’S TALK SHOP
In 1992 I wrote a book aimed to help people who were starting or running small businesses, mostly in the clothing trade.. It was serialised in MENSWEAR magazine and advertised in the trade press.
One clothing manufacturer ordered 100 copies to distribute to all his retail customers!
Although it is really only a 54 page home published textbook, it sold several hundred copies and attracted a lot of favourable comment. It seemed to fulfil its purpose – namely to offer practical advice to small entrepreneurs.
Some of the comments were……..
“Stayed up till 3.00 a.m. to finish it – marvellous stuff!”
“One idea alone has made me thousands of pounds!”
“I need the Vaughan Davies school of advertising and to learn from the master”
“The book is simply terrific.”
Reading it today I am conscious that some of it is out of date – the word ‘computer ‘is hardly used, for instance. Also the importance of ‘labels’ and designer names has overtaken some of the advice on buying stock, and these days small businesses are scarcer than they were.
Times have indeed moved on, but I have been encouraged by recent comments to offer it to anyone interested in the elementary principles involved in the noble art of doing one’s own thing against the big boys. A synopsis of chapter headings follows.
The book is now just £5 to anyone sending an A4 stamped addressed envelope to me at:
Tel 01352 810880